.market-research .research-main { min-width: 0; }
.market-research section { scroll-margin-top: 2rem; }
.market-research .research-subtitle { margin: .5rem 0 1.5rem; }
.market-research .card p, .market-research .insight-box p { margin: .75rem 0; }
.market-research .grid { grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)); }
.market-research a { overflow-wrap: anywhere; }
.market-research .research-list { padding-left: 1.4rem; margin: 1rem 0; }
.market-research .research-list li { margin-bottom: .85rem; }
.market-research .table-scroll { overflow-x: auto; margin: 1rem 0; }
.market-research caption { text-align: left; padding: .75rem 0; font-weight: 600; }
.market-research #sources .card { overflow-x: auto; }
.market-research .evidence-bar { display: grid; grid-template-columns: 110px minmax(60px, 1fr) 90px; align-items: center; gap: 1rem; margin: 1.2rem 0; }
.market-research meter { width: 100%; height: 1.75rem; accent-color: #6F5C44; }
.market-research .scenario-card { margin: 1.5rem 0; }
.market-research .scenario-inputs { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); gap: 1rem; margin: 1.25rem 0; }
.market-research .scenario-inputs label { font-weight: 600; font-size: .9rem; }
.market-research .scenario-inputs input { display: block; width: 100%; margin-top: .4rem; padding: .75rem; font: inherit; color: var(--text); background: var(--bg); border: 1px solid var(--border-dark); border-radius: 6px; }
.market-research .scenario-inputs input:focus-visible { outline: 2px solid #6F5C44; outline-offset: 2px; }
.market-research .scenario-inputs input:invalid { border-color: var(--danger); }
.market-research .scenario-results { background: var(--bg-alt); padding: 1rem 1.25rem; border-radius: 8px; }
.market-research .scenario-results strong { font-size: 1.25rem; }
@media (max-width: 600px) {
    .market-research { padding: 0; }
    .market-research .card.wide { grid-column: span 1; }
    .market-research .evidence-bar { grid-template-columns: 1fr 85px; gap: .5rem; }
    .market-research .evidence-bar span { grid-column: 1 / -1; }
    .market-research .stat-value { font-size: 2.2rem; }
}

/* Visual decision guide: short reading paths, explicit labels, optional detail. */
.market-research { font-size: 17px; line-height: 1.65; }
.market-research h1, .market-research h2, .market-research h3 { font-family: 'Instrument Sans', sans-serif; letter-spacing: -.025em; text-transform: none; }
.market-research .research-main { max-width: 1480px; }
.market-research .visual-heading { display: flex; align-items: center; gap: 2rem; border: 0; margin-bottom: 2rem; padding: 0; }
.market-research .visual-heading h1 { font-size: clamp(2rem, 4vw, 3.5rem); font-weight: 600; line-height: 1.15; margin: .7rem 0; }
.market-research .eyebrow { display: block; font-size: .72rem; font-weight: 700; letter-spacing: .12em; color: #6F5C44; }
.market-research .review-date { font-size: .8rem; margin-left: auto; color: #6F5C44; flex-shrink: 0; }
.market-research .decision-hero { display: grid; grid-template-columns: 1.2fr 1fr; padding: clamp(1.5rem, 4vw, 3.25rem); gap: 2rem; background: #2B261C; color: #FBF9F7; border-radius: 24px; }
.market-research .decision-hero .eyebrow { color: #F7BD65; }
.market-research .decision-hero h2 { color: inherit; font-size: clamp(1.8rem, 3vw, 2.8rem); line-height: 1.2; margin: 1rem 0; font-weight: 600; }
.market-research .decision-hero p { color: #E0D7CA; margin: 1rem 0 1.75rem; }
.market-research .visual-link { display: inline-flex; gap: 1rem; align-items: center; background: #F9A01B; color: #2B261C; padding: .7rem 1rem; border-radius: 8px; font-weight: 700; text-decoration: none; }
.market-research .hero-number { display: flex; flex-direction: column; justify-content: center; text-align: center; border-left: 1px solid #655847; }
.market-research .hero-number > span:first-child { font-size: .75rem; letter-spacing: .1em; }
.market-research .hero-number strong { font-size: clamp(5rem, 8vw, 8rem); line-height: 1.2; color: #F7BD65; font-weight: 600; letter-spacing: -.06em; }
.market-research .hero-rule { width: 55px; height: 2px; background: #F7BD65; margin: 1.4rem auto; }
.market-research .visual-route { display: flex; gap: .7rem; flex-wrap: wrap; margin: 1.5rem 0 3rem; }
.market-research .visual-route a { flex: 1; background: #F0EBE2; padding: .85rem 1rem; border-radius: 10px; color: #2B261C; text-decoration: none; white-space: nowrap; }
.market-research .visual-route b { margin-right: .7rem; color: #80632E; }
.market-research .section-title { margin: 3rem 0 1.2rem; font-size: clamp(1.4rem, 2.5vw, 2rem); font-weight: 600; border: 0; }
.market-research #market > .grid { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.market-research #market .card { border-top: 4px solid #C6B5A1; padding: 1.3rem; }
.market-research #market .card h3 { font-size: .9rem; min-height: 3rem; font-weight: 600; }
.market-research #market .stat-value { font-size: clamp(1.65rem, 2.6vw, 2.8rem); letter-spacing: -.05em; }
.market-research .research-detail { border: 1px solid #DDD5C8; border-radius: 12px; background: #FFFDFA; margin: 1rem 0; }
.market-research summary { cursor: pointer; font-size: .95rem; font-weight: 600; padding: 1rem 1.2rem; color: #51432F; }
.market-research summary::marker { color: #946314; }
.market-research summary:focus-visible, .market-research button:focus-visible, .market-research a:focus-visible { outline: 3px solid #946314; outline-offset: 4px; }
.market-research .detail-content { padding: 0 1.2rem 1.2rem; }
.market-research .detail-content p, .market-research .research-list { max-width: 68ch; }
.market-research .metric-detail summary { padding: .5rem 0 0; font-size: .8rem; }
.market-research .metric-detail p { font-size: .9rem; }
.market-research .signal-grid { display: grid; grid-template-columns: 1.6fr 1fr; gap: 1.25rem; }
.market-research .signal-grid .card { margin: 0; padding: 1.6rem; }
.market-research .signal-chart h3 { font-size: 1.2rem; margin: .5rem 0; }
.market-research .big-change { font-size: 2.6rem; color: #256348; font-weight: 600; margin: 1rem 0; }
.market-research .big-change span { display: block; font-size: .85rem; color: #514C43; font-weight: 400; }
.market-research .chart-row { margin: 1rem 0; }
.market-research .chart-row > div:first-child { display: flex; justify-content: space-between; gap: 1rem; margin-bottom: .35rem; }
.market-research .chart-row span { font-size: .85rem; }
.market-research .bar-track { height: 20px; background: #F0EBE2; border-radius: 4px; }
.market-research .bar-fill { height: 100%; border-radius: 4px; }
.market-research .esa-2025 { width: 63.36475%; background: #B6A58A; }
.market-research .esa-2026 { width: 90.993125%; background: #35674E; }
.market-research .chart-note { font-size: .85rem; color: #615749; }
.market-research .signal-tile { display: flex; flex-direction: column; justify-content: center; align-items: flex-start; }
.market-research .display-number { display: block; font-size: clamp(2.5rem, 4vw, 4rem); line-height: 1.4; letter-spacing: -.05em; }
.market-research .signal-badge { padding: .3rem .65rem; border-radius: 6px; background: #E5EFE5; color: #255337; font-size: .85rem; font-weight: 600; }
.market-research .visual-takeaway { padding: 1rem 1.3rem; background: #EFE8DC; border-left: 4px solid #A4752D; border-radius: 0 8px 8px 0; margin: 1rem 0 1.5rem; }
.market-research .revenue-panel { display: grid; grid-template-columns: 1fr 1.4fr; gap: 2rem; background: #FFF; padding: 2rem; border: 1px solid #E2DACD; border-radius: 16px; }
.market-research .revenue-intro h3 { font-size: 1.45rem; font-weight: 600; line-height: 1.4; margin: .75rem 0; }
.market-research .revenue-intro p { font-size: .9rem; color: #6F5C44; }
.market-research .revenue-ladder { display: flex; flex-direction: column; justify-content: center; gap: 1.3rem; }
.market-research .ladder-row { display: grid; grid-template-columns: 85px 1fr 95px; align-items: center; gap: .8rem; font-size: .9rem; }
.market-research .ladder-bar { height: 32px; background: #B6A58A; border-radius: 3px 8px 8px 3px; }
.market-research .r5 { width: 10%; }.market-research .r10 { width: 20%; }.market-research .r20 { width: 40%; background: #F9A01B; }.market-research .r50 { width: 100%; background: #6F5C44; }
.market-research .scenario-card { padding: 2rem; border: 2px solid #BDAA87; }
.market-research .scenario-card h3 { font-size: 1.7rem; font-weight: 600; margin-top: .5rem; }
.market-research .scenario-presets { display: flex; gap: .6rem; flex-wrap: wrap; margin: 1rem 0; }
.market-research .scenario-presets button { padding: .65rem 1rem; border: 1px solid #9C8A6E; border-radius: 7px; background: white; color: #2B261C; font: inherit; cursor: pointer; }
.market-research .scenario-presets button[aria-pressed="true"] { color: white; background: #2B261C; border-color: #2B261C; }
.market-research .scenario-results { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; padding: 0; background: none; }
.market-research .scenario-results p { border-radius: 10px; padding: 1.2rem; background: #F0EBE2; font-size: .85rem; margin: 0; }
.market-research .scenario-results p:nth-child(3) { background: #E4EDDF; }
.market-research .scenario-results strong { display: block; font-size: clamp(1.4rem, 2vw, 2rem); line-height: 1.4; margin-bottom: .4rem; letter-spacing: -.03em; }
.market-research .research-detail > .scenario-inputs, .market-research .research-detail > p { padding: 0 1.2rem 1.2rem; }
.market-research .week-plan { display: grid; grid-template-columns: .9fr 1fr 1fr; background: #2B261C; color: #FBF9F7; border-radius: 16px; padding: 2rem; gap: 2rem; }
.market-research .week-plan .eyebrow { color: #F7BD65; }.market-research .week-total > strong { display: block; font-size: 3.5rem; line-height: 1.2; color: #F7BD65; }.market-research .week-total strong span { display: block; font-size: 1rem; font-weight: 400; }
.market-research .week-half h3 { color: #FBF9F7; font-size: 1.2rem; margin: .5rem 0; }.market-research .week-half > strong { color: #F7BD65; font-size: 1.4rem; }.market-research .week-half p { font-size: .85rem; color: #E0D7CA; }
.market-research .plan-icon { font-size: .8rem; display: inline-block; border: 1px solid #8E7B5D; border-radius: 50%; padding: .3rem .55rem; }
.market-research .roadmap, .market-research .decision-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem; margin: 1.5rem 0; }
.market-research .roadmap article { padding: 1.5rem; border-top: 4px solid #A4752D; border-radius: 4px 4px 12px 12px; background: #F0EBE2; }
.market-research .phase-label { font-size: .75rem; letter-spacing: .07em; font-weight: 700; }.market-research .phase-number { display: block; font-size: 3rem; line-height: 1.5; }.market-research .roadmap h3 { font-size: 1.1rem; font-weight: 600; }.market-research .roadmap p { margin-top: .8rem; font-size: .9rem; }
.market-research .decision-grid article { padding: 1.5rem; border-radius: 12px; border: 1px solid #DDD5C8; }.market-research .decision-grid h3 { font-size: 1.2rem; font-weight: 700; }.market-research .decision-grid strong { font-size: 1.4rem; }.market-research .decision-grid p { font-size: .85rem; margin-top: .8rem; }.market-research .decision-symbol { font-size: 2rem; line-height: 1.2; }.market-research .decision-up { background: #E4EDDF; }.market-research .decision-hold { background: #FAEDCD; }.market-research .decision-pause { background: #F3E3DC; }
@media (max-width: 1200px) { .market-research #market > .grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }.market-research .revenue-panel { grid-template-columns: 1fr; }.market-research .signal-grid { grid-template-columns: 1fr; } }
@media (max-width: 900px) { .market-research section { scroll-margin-top: 5rem; }.market-research .review-date { display: none; }.market-research .research-main { padding-top: 5rem; } }
@media (max-width: 600px) {
.market-research .decision-hero { grid-template-columns: 1fr; }.market-research .hero-number { border-left: 0; border-top: 1px solid #655847; padding-top: 1.5rem; }.market-research .hero-number strong { font-size: 5rem; }
.market-research .visual-route { gap: .4rem; }.market-research .visual-route a { padding: .6rem .8rem; font-size: .85rem; }.market-research .visual-route b { display: block; }
.market-research #market .card { padding: 1rem; }.market-research #market .card h3 { font-size: .8rem; }.market-research #market .stat-value { font-size: 1.65rem; }
.market-research .week-plan, .market-research .roadmap, .market-research .decision-grid { grid-template-columns: 1fr; }.market-research .week-half { border-top: 1px solid #655847; padding-top: 1rem; }.market-research .roadmap article { border-top: 0; border-left: 4px solid #A4752D; }
.market-research .scenario-card, .market-research .revenue-panel { padding: 1.2rem; }.market-research .scenario-results { grid-template-columns: 1fr 1fr; }.market-research .scenario-results p:nth-child(3) { grid-column: 1 / -1; }.market-research .scenario-results p { padding: 1rem; }.market-research .ladder-row { grid-template-columns: 65px 1fr 85px; font-size: .8rem; gap: .5rem; }.market-research .detail-content { padding: 0 .7rem .7rem; }
}
/* School + household revenue model. */
.market-research [hidden] { display: none !important; }
.market-research .calculator-main { max-width: 1240px; margin: 0 auto; padding: 1.25rem; }
.market-research .calculator-main > h1 { margin-top: 1.5rem; font-size: clamp(2rem, 4vw, 3rem); font-weight: 600; }
.market-research .revenue-input-groups { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; margin: 1.5rem 0; }
.market-research .revenue-input-groups fieldset { min-width: 0; border: 1px solid #C8BCA7; border-radius: 10px; padding: 1rem; }
.market-research .revenue-input-groups legend { padding: 0 .5rem; font-weight: 700; }
.market-research .scenario-inputs select { display: block; width: 100%; margin-top: .4rem; padding: .75rem; font: inherit; color: var(--text); background: var(--bg); border: 1px solid var(--border-dark); border-radius: 6px; }
.market-research #rev-error { padding: 1rem; background: #F3E3DC; border-left: 4px solid #963E22; margin: 1rem 0; }
.market-research .revenue-charts { display: grid; gap: 1.25rem; margin: 1.5rem 0; }
.market-research .revenue-charts figure { border: 1px solid #D5CBBB; padding: 1.4rem; border-radius: 12px; min-width: 0; }
.market-research .revenue-charts h4 { font-size: 1.2rem; line-height: 1.4; margin-bottom: .3rem; }
.market-research .revenue-charts figcaption > span { font-size: .85rem; color: #655B4B; }
.market-research .mix-row { display: grid; grid-template-columns: 1fr auto; gap: .4rem; margin-top: 1rem; }
.market-research .mix-row meter { grid-column: 1 / -1; height: 2rem; accent-color: #6F5C44; }
.market-research .mix-row meter::-webkit-meter-optimum-value { background: #6F5C44; }
.market-research .mix-row.home meter::-webkit-meter-optimum-value { background: #A66B12; }
.market-research #rev-line-chart { width: 100%; height: auto; display: block; margin-top: 1rem; overflow: visible; }
.market-research .projection-grid { stroke: #DDD5C8; stroke-width: 1; }
.market-research .projection-label { fill: #51432F; font: 14px 'Instrument Sans', sans-serif; }
.market-research .projection-line { fill: none; stroke: #35674E; stroke-width: 3; stroke-linejoin: round; }
.market-research .projection-point { fill: #35674E; stroke: white; stroke-width: 2; }
@media (max-width: 700px) {
.market-research .revenue-input-groups { grid-template-columns: 1fr; }
.market-research .revenue-charts figure { padding: 1rem .7rem; }
.market-research .projection-label { font-size: 17px; }
.market-research .calculator-main { padding: 1rem; }
}